KLM Cookie policy
What are cookies?
Cookies are small data files which are downloaded onto your device by the website or app you are visiting or using. On your next visit, cookies ensure that your device is recognised. By using cookies and similar technologies, such as pixel tags/beacons and scripts (hereafter together referred to as 'cookies'), websites and apps can save information about visits and its visitors. This information may include your IP address, as well as the device, browser and operating system you are using and your click behaviour, such as the specific pages you visit and how you navigate the website or app.
Session cookies stay in place for the duration of your browser or app session, while persistent cookies remain on your device for a pre-defined period of time. We place some of the cookies ourselves, while other cookies are placed by third parties. Third-party cookies may collect data outside our site as well.
What type of cookies do we use?
When you visit our site we always use functional and analytical cookies for the purposes as set out hereunder. With your consent, we also use cookies for marketing purposes.
When we collect personal data about you via cookies, we process these for the purposes stated in the KLM privacy statement.
Functional cookies
Functional cookies are necessary so you can view and use our site properly. We also use these cookies to remember your language preferences and (cookie) settings. The information collected through these cookies is not used for marketing purposes. Functional cookies are essential to our site and they may be placed on your device without your consent. If you block this type of cookie, our site may not work properly, and you may not be able to use all features.
Analytical cookies
Analytical cookies collect information on how visitors use our site, including information about the pages most visited, how long they are visited and if users experience any errors. In addition, we use these cookies to conduct user surveys and to gather visitor feedback about our site in general or about specific elements of our site. We use this information to help us understand which parts of our site interest our visitors and to improve the quality of our site. We also use cookies for A/B testing, which enables us to test new features and different variants and designs of our site.
The analytical cookies that we use are implemented in a privacy-friendly way, minimizing the amount of data that we collect about individual visitors. Therefore, these cookies may be placed on your device without your consent.
Marketing cookies
We use cookies to (i) analyse the effectiveness of our marketing campaigns (“Performance”), and to (ii) help us make our content and advertisements more relevant to your interests (“Advertisement and social media”).
Performance
When you choose this setting, we use cookies to analyse the effectiveness of our marketing actions and to compare performance across our marketing campaigns. Choosing this setting does not necessarily mean that we will set additional cookies. We will however enrich the data that we have collected through analytical cookies with other data. The enriched data will never be never used for individual targeting.
Advertisement and social media
We use cookies to collect information on your visits to and clicks on our site and third-party websites and apps in order to make our content and advertisements relevant to your interests. To this end, we may also share this information with third parties, for example to participate in custom audience programs of social media platforms.
These cookies are also placed by third-party advertising networks. These networks are companies which act as intermediaries between us and advertisers. They collect information about your use of our site and third-party websites and apps.
These cookies are used to:
- measure the effectiveness of our advertising campaigns by tracking the number of clicks and conversions;
- show you relevant, personalised advertisements or offers via e-mail, social media and banner ads on third-party websites, based on your visits to and click behaviour on our site and third-party websites and apps; and to
- limit the number of times you see an advertisement.
We use cookies by social media platforms such as Facebook and Twitter to see if you are logged in on their platform. These cookies allow you to like content or share it with your friends through these platforms. These platforms may use these cookies for their own purposes, including advertising.
Adjusting cookie settings and deleting cookies
You can change your cookie preferences for marketing cookies or withdraw your consent at any time by opening the ‘Cookie settings’ at the bottom of all pages on our website or via the settings menu in the App.
If you have previously given us your consent but would like to remove the cookies that we have placed, you can do this by deleting these cookies via your browser or the settings on your device. You may also adjust your browser or device settings to prevent websites from setting cookies or third-party cookies altogether. If you do this some functions of our site may not be available or not function properly. Find out how to adjust the settings for different browsers:
To find information relating to other browsers, visit the browser developer's website.
About this policy
If this cookie policy or the cookies placed change, we will adjust the policy and the list of cookies placed. We will inform you about substantial changes.
This cookie policy was updated on 08 February 2023.